RA #7 Fargo: Always Warm!

The website for the Fargo-Moorhead Convention and Visitors Bureau features a message board of sorts where visitors to the North Dakota metropolitan area can share their stories about the warm, friendly nature of the Fargo people.

WATCO and Enthymeme

What are the consequences of visiting Fargo, North Dakota on your outlook towards the future of the human race?

Visiting Fargo will strengthen your outlook towards the future of the human race because the warm, friendly nature of Fargo's people will inspire you to be warmer and kinder to people yourself.

Audience

People who are seeking a less-expensive, out-of-the-ordinary vacation location.

Goal

Motivate you to explore the FMCVB website further to find the exciting opportunities that await you should you choose to visit Fargo.

How?

The strongest appeal is to pathos, particularly the emotions of love, comfort, and hope. Living in such a cold, depressing time makes us yearn for happier places and people. Reading stories from actual people who went from these dreary places to Fargo seeks to give us hope that we can find such happiness in Fargo, as well.

The sheer number of stories (four pages worth) makes for a very sufficient argument. The reader can also add to the sufficiency of the argument by adding their own story about Fargo. The accuracy of the stories (if modified slightly) is also made apparent.

In thumbing through the stories, they come from a wide variety of places: both US coasts, and one visitor from a "tropical country". This variety of origins among the visitors helps make the argument more relevant. No matter which region people live, they have a good chance at finding a Fargo story from one of their comrades.

Effectiveness

Those who read the stories and read about specific attractions in those stories probably continued to find out more about those attractions on the website to further pigue their interest. Honestly, if someone had already found themselves on this site, they probably would have done that anyway, so the stories probably don't play as big a role as they might believe.