RA #11-Rocky IV

Rocky Balboa (Sylvester Stallone) delivers this speech after having defeated Soviet champion Ivan Drago in a bout in Moscow. The initially hostile Soviet crowd began to praise Rocky as he withstood the advances of their champion.

WATCO and Enthymeme

What are the consequences of Rocky Balboa's speech on the end of the Cold War?

Rocky Balboa's speech figuratively ends the Cold War because Rocky's passion in the fight and in his speech improves the image of Americans in the eyes of the Soviets.

Audience

A sold-out crowd in Moscow and a worldwide television audience.

Goal

Convince Soviets and Americans that they can change their views about each other and the world as a whole.

How?

Though Rocky could be triumphant and brash by hoisting the American flag from off his shoulders, he humbly keeps it draped over him. Thus, by not acting as a typical American in the eyes of the Soviets, they trust that he is being genuine is his request, and the appeal to ethos is complete.

By including not only the Russians' need to change, but our own as well, the argument becomes relevant to all parties involved. Rocky knows that if someone as stubborn and initially agitated by Russians as he is can improve his outlook on them, then many Americans can follow his example. It does take both sides to end a war, even a cold one.

As if there wasn't enough pathos in the speech, what with the sweating and the heavy breathing and the whole thing, Rocky gives a shout-out to his son after we think the speech has ended. This reflects the kindof family values Rocky cherishes and, in turn, the Soviets can implement his call to change and leave communism behind.

Effectiveness

In the movie world, this kind of inspiration can't help but bring about change. Even the premier got out of his chair. However, in the real world of the Cold War, this would not have had the legs to carry out its intended purpose.

RA #10-We Are the World

WATCO and Enthymeme

What are the consequences of filming this video with singers from multiple genres on the amount of money donated to USA for Africa?

Filming this video with stars from multiple genres increases donations because the humility and simplicity shown by these multimillionaires will inspire people of all classes to make a difference.

Audience

Fans of each and every one of the stars in the video, particularly those who may be hesitant to donate.

Goal

Get people to rally and spread the word about/donate to USA for Africa.

How?

The entire video is one sappy, seven-minute long appeal to pathos. Seeing these stars coming together in a simple setting like a recording studio as opposed to making an expensive high-tech video sends the message that these artists really are committed to this organization, and won't spend its money on unnecessary extravagance.

The sheer number of iconic musicians in the video provide more than sufficient evidence that this is the case, including (but not limited to): Lionel Richie, Bruce Springsteen, Billy Joel, Tina Turner, Bob Dylan, Ray Charles, and the King of Pop himself, Michael Jackson.

Having such a hodgepodge of artists from most every genre of music imaginable also increases the relevance of the video's argument. A country music fan may not be obliged to listen to what Bruce Springsteen has to say, but when Willie Nelson and Kenny Rogers come on screen, they'd better believe this cause is worthwhile.

Effectiveness

With such a broad base of singers (and actors: Dan Aykroyd) it's hard NOT to find someone you like in this video. As such, the video's broad appeal is effective in inspiring fans of at least one of these starts to find their fellow fans, tell them about the video and the cause it supports.

RA #9: My Paper A

WATCO and Enthymeme

What are the consequences of The Daily Universe going online-only on the advertising revenue it generates?

The Daily Universe going online only will increase ad revenue because the accessibility of an online-only newspaper will increase readership among students.

Audience

BYU School of Communications, Print Journalism Department

Goal

Invite Print Journalism department to explore the effectiveness of an online-only newspaper at BYU by conducting surveys of students.

How?

This paper appeals heavily to ethos. It begins by citing a study by a marketing firm on how effective advertising is on a student newspaper. Furthermore, it shows examples of student newspapers across the country that have seen success from going online-only.

This study, among other aspects, makes the argument quite relevant. After addressing the importance of advertising in a student periodical, the paper makes mention of a church-wide hiring freeze in the LDS Church with the purpose of practicing fiscal responsibility, a principle that BYU can help with by cutting printing costs of their paper. It helps show that even a paper in a heavily-subsidized institution can find ways to cut costs.

In citing the University of Utah's budget deficit with its student newspaper, their are hints of pathos. Our paper's stability can be superior to our rivals by going online-only.

Effectiveness

With a pretty attainable goal in sight (surveys of students) this paper appears to effectively show the potential for an online-only Daily Universe experience.

RA #8- "Land of the Lost" Trailer

WATCO and Enthymeme

What are the consequences of showing widely recognizable themes, structures and people on ticket sales for "Land of the Lost"?

Showing widely recognizable structures and people will increase the willingness of people to see the movie because the familiarity with those recognizable things provides both fans of the original series and fans of Will Ferrell a reason to be willing to see the movie.

Audience

1. Fans of Will Ferrell

2. Fans of the original "Land of the Lost" TV series who are hesitant about a remake

Goal

Show how funny Will Ferrell will be in the movie and assure original LOTL fans that the movie will be a worthy adaptation.

How?

For starters, Will Ferrell is in this trailer. A lot. The trailer provides sufficient reason to believe that Will Ferrell, perhaps the world's most recognized funnyman, will provide plenty of laughs in this film.

A couple of strong appeals to pathos also make an appearance. The first is at the beginning of the trailer, as Ferrell's character is interviewed by Matt Lauer on the "Today" show. This makes an appeal to fans of the show (the slightly older crowd) to come see what role the show will play throughout the film.

The other appeal to pathos comes at the 1:28 mark, when the "alternate universe" features, among other things, a disheveled Golden Gate Bridge and Big Ben. This piques the interest of those watching to see if any of their favorite landmarks will find their way to the big screen, as well.

For those acquainted with the original LOTL, a few phrases and visuals appeal to their sense of ethos, most notably the phrase "the greatest earthquake ever known" and the shot of the raft going down the waterfall. This helps these fans to feel at least somewhat comforted that some aspects of the original will remain intact.

Effectiveness

Fans of the original will probably still be skeptical about what the trailer didn't show, but will still likely want to see the film anyway. Fans of Will Ferrell got a healthy helping of his comedy, which will whet their appetites for more upon seeing it. I say effective.